Imagination - Creativity - Impact
EcoMobileum®
FROmobil® world of experience
Campus for sustainable urban mobility culture
The Urban Idea develops the project of a world of experience for sustainable urban mobility.
We want to create places where visitors can find out about new, sustainable mobility, and also experience it in practice. Temples are dedicated to the automobile in Wolfsburg, Stuttgart, Ingolstadt and Munich. We would like to counter this with a campus for sustainable mobility.
We want to shed light the diversity and potential of vehicles and mobility aids in the range “between shoe and car”, i.e. means of movement with a human dimension.
We want to create a place where visitors are invited to learn cognitively in the exhibition, AND to get excited about mobility between shoes and cars through fun driving experiences, and to change behavior as their individual contribution to the mobility transition. That is why the FROmobil world of experience includes a combination of four components:
- Exhibition
Vehicles and mobility aids in the spectrum "between shoe and car" - interactive learning routes on current topics of the mobility and traffic discussion under the aspects of urban quality of life, health, climate protection - Experience
Driving experiences on different courses - different vehicles and mobility aids to try out - Animation & Actions
Visitors animation on event areas and courses - target group-specific, thematic or seasonal campaigns - Academy
Meetings, symposiums, courses, seminars and workshops - workplaces for master’s and doctoral students
Location
We are looking for the best location for the world's first facility of this type - at home or abroad. We have examined the feasibility at the former concert and congress hall in Freiburg and, under contract from the City of Heidelberg, at the former supermarket in the conversion area Patrick Henry Village. We are also looking at other locations.
Essential prerequisites are an existing area with a large hall and outdoor area that is looking for a new use, as well as the commitment of the municipality to this unique project.
Contact: projects * at * theurbanidea.com
Name
Why two names? We started the project development under the working title EcoMobileum®, which fits an institution with the areas of exhibition, experience and academy. If, on the other hand, the experience character is underlined by the components exhibition, experience and animation & actions, the name FROmobil® Erlebniswelt appears more appropriate.
(For information, FRO stands for foot, bike & public transport, i.e. ecomobility, in German language.)
